Scottsdale, Arizona has long been associated with the unique beauty of the high Sonoran desert. As the city has developed over the years Scottsdale has also become internationally recognized as a premier and posh tourist destination, while maintaining its own identity and culture as "The West's Most Western Town."

From its official incorporation in 1951 with a population of 2000, the town of Scottsdale has grown to a 2007 census of 240,710. It is now the state's sixth-largest city. Scottsdale is commonly defined by its high quality of life, and in 1993 was named the "Most Livable City" in the United States by the United States Conference of Mayors. This title is notoriously lampooned across the state because of the high cost of living in Scottsdale. In fact, Scottsdale has developed a reputation for an incomparable, if not increasingly expensive, lifestyle.

As growth has pushed into the furthest northern reaches of the city limits, sparkling, new, high-end developments, both commercial and residential, have popped up in and around some of the most scenic areas of North America.The city's warm ambience, understated elegance, and growing celebrity status led the New York Times to refer to Scottsdale as "The Beverly Hills of the Desert".It is continually ranked as one of the premier golf and resort destinations in the world. Discover the Scottsdale so many others have - families, young professionals, boomers, and people from all walks of life can choose to live the casual yet sophisticated Scottsdale lifestyle.